I don’t know what it was…the commercials did nothing for me and it felt like it was just a holiday cash grab- I’m still not entirely certain it wasn’t.
Nevertheless, my kids wanted to see it and my wife was interested so we eventually made it out to Amherst Cinema for the movie.
I’m surprised at how much I liked it. Hill is doing what he does best here – he’s taking a simple slackers-find-their-purpose story and infusing it with heart. The CG Easter bunny character should not work nearly as well as he does, but there’s something about him that just resonates. It makes me wonder how much time Hill spends with the animators, if he’s there in the room looking over their shoulders as they create these characters because I can feel his fingerprints in their DNA.
This ended up being a surprise hit in my family, and gets pulled out every year at Easter time. It may not be a buy, but if you’ve never see it, this is definitely worth a watch.